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宝马为减少实体按键辩护：年轻人更习惯新的交互方式_我的网站

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A | 8 月 26 日消息，当地时间 25 日，据外媒 Car&Driver 报道，宝马澳大利亚 CEO 维克拉姆 · 帕瓦认为，新车实体按键减少并非为了降低成本或提高利润，而是年轻消费者越来越习惯新的交互方式。

B | “语音和触控的使用越来越普遍，这可能跟代际差异有关。很多 45 岁及以下的消费者接受这些技术的速度更快，也更习惯使用语音和触控。 (ECNS) -- A university in southwest China is planning to allow students to bring pets to campus, sparking debate over how such a policy could affect campus life and animal management. Kunming City College in Yunnan Province announced the plan through its official WeChat account, with the post quickly attracting 29,000 views on social media. Under the plan, the college will establish pet-friendly dormitories where all roommates agree to keep pets, while a daytime care center will look after animals when students are in class. Most areas of the campus, with the exception of dining halls, will now be open to pets and will be equipped with water stations, fences and cleaning supplies. A dedicated pet health station will also provide free checkups and consultations, maintain health records and will test whether the pets are vaccinated each semester. Cats and dogs will be allowed, along with small animals such as rabbits and hamsters and exotic pets permitted under Chinese law. However, dog breeds banned in the city, as well as animals considered aggressive or potentially harmful to human health, will not be permitted. The proposal has received support from students. Those who normally spend months away from their pets would be able to keep them nearby, helping ease homesickness while also providing the animals with more consistent care. However, the plan has also raised concerns, particularly over allergies, fear of animals and the challenges of keeping pets in shared dormitories, including noise, waste and the risk of bites or fights. In response, the college said the proposal was based on years of experience rather than a spur-of-the-moment decision. The university has long provided shelter for stray animals on campus and this year established a school of pet science and technology, offering programs in areas including pet medicine, care and training. Before the policy takes effect, the university will conduct further research and take individual circumstances into consideration, with detailed rules expected to be introduced later this year. The move comes as more schools in China experiment with pet-friendly policies. In 2023, Nanning No. 2 High School in Guangxi Zhuang Autonomous Region allowed students to keep one pet per class as part of a student-led initiative aimed at easing academic pressure and helping students become more responsible. At least eight Chinese universities have launched pilot programs allowing students to bring pets to campus, with most targeting students entering university in 2026 and giving priority to those studying pet-related majors. (By Helen Mo & intern Liu Shuangjing) 。”帕瓦还认为，年轻消费者希望科技产品能够更快完成操作。“他们希望事情能马上完成，而且经常同时处理多项任务。我们必须把这一点考虑进去。消费者的使用习惯就是这样在变化，他们会同时做很多事情。”帕瓦这番话也引出了一个明显的分心驾驶隐患，然而纵观汽车行业，整体向触控屏转移已经成为越来越普遍的趋势。特斯拉长期以来都把大量功能放进中控屏，不少中美造车新势力也都会采用类似设计。近几年，马自达和奔驰等传统品牌同样把越来越多车辆功能转移到车机屏幕内。帕瓦表示：“关键是要理解这种变化为什么会发生。一旦理解背后的原因，也更容易判断未来的发展方向。汽车从来不是孤立存在的产品，它也是社会变化的一部分。”报道特别提到了新世代宝马 iX3，相比老款车型，其最明显的变化之一就是实体按键大量减少。空调控制和绝大多数车辆功能都被集中到屏幕中，只剩少量控制项作为实体按键存在。宝马并非唯一越来越依赖屏幕的汽车品牌，随着 Neue Klasse 新世代平台投入使用，宝马也将推出迄今触控化程度最高的一批车型。