年轻气盛

宝马为减少实体按键辩护：年轻人更习惯新的交互方式_我的网站

A |     Short videos posted by a Nigerian sales representative in eastern China's Zhejiang Province are helping a Chinese farm machinery producer reach overseas customers, with one TikTok post attracting more than 1.2 million views.     Onyekwelu Patrick Chinazam, known by his Chinese name Zheng Zewei, works for Zhejiang Jiying Intelligent Agricultural Machinery Equipment in Changshan county. He is responsible for expanding the company's overseas business and introducing its products to international customers in fluent Chinese.        Zheng focuses mainly on Southeast Asian markets, including Malaysia and Laos. He sells up to 16 machines a month to Malaysia.    He also runs a TikTok account featuring demonstrations of the company's products, including a tracked transporter designed for mountainous terrain. The account has attracted more than 20,000 followers and become an important channel for overseas customers to learn about Chinese farm machinery.    Zheng's connection with China began at a Confucius Institute in Nigeria. Although he studied real estate, he took up Chinese to improve his career prospects. He came to China in 2019 to pursue a master's degree in international Chinese language education in Qufu, Shandong province, and joined the farm machinery company in late 2020. He moved with the company to Changshan in 2023.    Zheng said China's well-developed shipping logistics and efficient cross-border trade services have helped smart farm machinery reach more overseas markets. He said he hopes to bring China's agricultural mechanization experience back to Nigeria.                    。     8 月 26 日消息，当地时间 25 日，据外媒 Car&Driver 报道，宝马澳大利亚 CEO 维克拉姆 · 帕瓦认为，新车实体按键减少并非为了降低成本或提高利润，而是年轻消费者越来越习惯新的交互方式。“语音和触控的使用越来越普遍，这可能跟代际差异有关。很多 45 岁及以下的消费者接受这些技术的速度更快，也更习惯使用语音和触控。”帕瓦还认为，年轻消费者希望科技产品能够更快完成操作。“他们希望事情能马上完成，而且经常同时处理多项任务。我们必须把这一点考虑进去。消费者的使用习惯就是这样在变化，他们会同时做很多事情。”帕瓦这番话也引出了一个明显的分心驾驶隐患，然而纵观汽车行业，整体向触控屏转移已经成为越来越普遍的趋势。特斯拉长期以来都把大量功能放进中控屏，不少中美造车新势力也都会采用类似设计。

B | 近几年，马自达和奔驰等传统品牌同样把越来越多车辆功能转移到车机屏幕内。帕瓦表示：“关键是要理解这种变化为什么会发生。一旦理解背后的原因，也更容易判断未来的发展方向。汽车从来不是孤立存在的产品，它也是社会变化的一部分。

C | ”报道特别提到了新世代宝马 iX3，相比老款车型，其最明显的变化之一就是实体按键大量减少。空调控制和绝大多数车辆功能都被集中到屏幕中，只剩少量控制项作为实体按键存在。宝马并非唯一越来越依赖屏幕的汽车品牌，随着 Neue Klasse 新世代平台投入使用，宝马也将推出迄今触控化程度最高的一批车型。而另一边，奔驰 CEO 康林松则开始反思：汽车行业在取消实体按键、全面拥抱触控操作方面可能走得有些过头。据此前报道，康林松坦言，从整体来看，车企推进数字化可能会显得过于激进。“有时候，你会过早追求某项技术，为了技术而技术，而在一定程度上忽略了客户真正的需求。

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Published on:02:38:40